Marketing with Business to Consumer Digital Marketing Concentration
2024-2025

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FIRST YEAR

Semester 1
 

COURSE TITLE CREDITS FREQUENCY COURSE NOTES MIN. GRADE CATEGORY

MATH 104

College Mathematics with Applications

4

 

Placement

C-

Skills Req

ENGL 100

Composition and Reading

3    

C-

Skills Req

BUS 100 (SS)

Introduction to Business

3  

Social/Behavioral

 

GenEd

GNED 104 (SS)

Foundations of Learning

3

 

Social/Behavioral

 

GenEd

GENED (NS) General Education  3   Natural Science   GenEd
TOTAL   16        


Winterim Year 1 - optional
Consult with your advisor whether winterim is appropriate for you in your first year.
 

Semester 2
 

COURSE TITLE CREDITS FREQUENCY COURSE NOTES MIN. GRADE CATEGORY

QM 110

Quantitative Analysis in Business

3

Fall/Spring/Summer

Prereq: MATH 104 or 111 

C

Major

ENGL 101

Composition and Reading

3

 

Prereq: ENGL 100 or placement

C-

Skills Req

ECON 121 (SS)

Macroeconomics

3

 

Prereq: MATH 104 or 111

C

Major/GenEd

COMM 105 (HU)

Public Speaking for the 21st Century

3

 

Humanities/Arts

C

Major/GenEd

GENED (NS)

General Education

3

 

Natural Science

 

GenEd

TOTAL   15        
YEAR TOTAL   31        


Summer Year 1 - optional
Enrollment in Summer courses is recommended for students who end their first year with less than 30 credit hours.

SECOND YEAR

Semester 1
 

COURSE TITLE CREDITS FREQUENCY COURSE NOTES MIN. GRADE CATEGORY

ECON 120 (SS)

Microeconomics

3  

Prereq: MATH 104 or 111

C

Major/GenEd

GENED (HU)

General Education Course

3  

Humanities/Arts

 

GenEd

XXX 103

Introductory Language I

4  

Foreign Language Requirement

 

FLang

ENGL 204, 202 or 201

Advanced Writing Course

3  

Prereq: ENGL 101

C

Major

QM 210

Business Statistics I

3 Fall/Spring/Summer

Prereq: QM 110 or MATH 112

C

Major

TOTAL   16        


Winterim Year 2 - optionalEnrollment in Winterim courses is strongly recommended for students who have accumulated less than 45 credits.

 

 

Semester 2
 

COURSE TITLE CREDITS FREQUENCY COURSE NOTES MIN. GRADE CATEGORY

GENED (NS)

General Education Course

3  

Natural Science

 

GenEd

 XXX104

Introductory Language II

4  

Foreign Language

 

FLang

ACCT 201

Financial  Accounting

3

Fall/Spring/Summer

Prereq: QM 110

C

Major

BUS 272

Legal Environment of Business

3

Fall/Spring

 

C

Major

QM 310

Business Statistics II

3 Fall/Spring/Summer

Prereq:  QM 210; Business major/minor, completion of 54 credits

C

Major

TOTAL   16

 

     
YEAR TOTAL   32        


Summer Year 2 - optional
Enrollment in Summer courses is strongly recommended for students who end their second year with less than 60 credit hours.
 

THIRD YEAR

Semester 1
 

COURSE TITLE CREDITS FREQUENCY COURSE NOTES MIN. GRADE CATEGORY

GENED (HU)

General Education Course

3  

Humanities

 

GenEd

GENED (NS)

General Education Course

3  

Natural Science

 

GenEd

ACCT 202

Managerial Accounting

3 Fall/Spring

Prereq: ACCT 201, QM 210, ECON 121

C

Major

MKT 350

Marketing Principles

3

Fall/Spring

Prereq: ECON 120;Business major/minor, completion of 54 credits

 

Major

MGT 349

Organizational Behavor

3

Fall/Spring

Prereq: Completion of 54 credits

 

Major

TOTAL   15        


Winterim Year 3 - optional
Enrollment in Winterim courses is strongly recommended for students who have completed less than 75 credit hours.

 

 

Semester 2
 

COURSE TITLE CREDITS FREQUENCY COURSE NOTES MIN. GRADE CATEGORY

General Elective

General Elective 3  

Elective

 

 

DV

Diversity Course

3  

Diversity Requirement; Can be met by GENED course

 

Ethnic Diversity

MKT 355

Buyer Behavior

3

Spring

Prereq: MKT 350; Business major/minor, completion of 54 credits

 

Major

MKT 358

Promotions Management

3

Spring

Prereq: MKT 350; Business major/minor, completion of 54 credits

 

Major

FIN 330

Managerial Finance

3

Fall/Spring

Prereq:  ACCT 201, ECON 121, QM 210, business major/minor, completion of 54 credits

 

Major

TOTAL   15        
YEAR TOTAL   30        


Summer Year 3 - optional

Enrollment in Summer courses is strongly recommended for students who end their third year with less than 90 credit hours.

FOURTH YEAR

Semester 1
 

COURSE TITLE CREDITS FREQUENCY COURSE NOTES MIN. GRADE CATEGORY

MIS 320

Management Information Systems

3

Fall/Spring

Prereq: ACCT 201 Business major/minor, completion of 54 credits

 

Major

MKT 453

Advanced Digital and Social Media Marketing

3

Fall

Prereq: MKT 350 

 

Major

MKT 354

Marketing Research

3

Fall

Prereq: MKT 350, QM 310;  business major/minor

 

Major

QM 319

Operations Management

3

Fall/Spring/Summer

Prereq: QM 210 Business major/minor, completion of 54 credits

 

Major

General Elective

  3  

ANY course

 

Elective

TOTAL   15        


Winterim Year 4 - optional
Enrollment in Winterim courses is strongly recommended for students who have completed less than 105 credit hours.

 

 

Semester 2
 

COURSE TITLE CREDITS FREQUENCY COURSE NOTES MIN. GRADE CATEGORY

BUS 495

Capstone in Strategic Management

3

Fall/Spring/Summer

Prereq:  FIN 330, MKT 350, MGT 349; Business major/minor,  Senior Standing

 

Major

MKT 450

Social Media Marketing

3

Spring

Prereq: MKT 350; Business major/minor, completion of 54 credits

 

Major

GENED (HU)

General Education

3  

Humanities

 

GenEd

MKT Concentration Elective

See approved list 3  

 

 

Major

TOTAL   15        
YEAR TOTAL   30        


Summer Year 4 - if needed
Enrollment in Summer courses is strongly recommended for students who have not completed the required 120 hours.

Graduation Requirements Summary
 

Minimum Total Hours Minimum Upper-Division Hours Min. Core Hours Major GPA Overall GPA
122 36 67 2.5 2.0

 

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