50 year Celebration Styleguide
Parkside is celebrating our first 50 years! In addition to to the events and festivities, we have created a style to "decorate" and recognize this milestone. Below is a guide to using this style. We also have a downloadable styleguide, downloadable assets (images and templates), and a "50 Year Celebration" website!
Assets | Downloadable Styleguide | 50 Year Celebration Website
COLORS
Hex 026937 | RGB 2, 105, 55 | CMYK 90, 33, 100, 26
Hex 73A950 | RGB 115, 169, 80 | CMYK 61, 14, 92, 1
Hex DBD9D6 | RGB 219, 217, 214 | CMYK 13, 11, 12, 0
Hex 908F88 | RGB 144, 143, 136 | CMYK 46, 38, 43, 4
Hex 54534A | RGB 84, 83, 74 | CMYK 0, 0, 15, 82
Hex 231F20 | RGB 35, 31, 32 | CMYK 0, 0, 0, 100
Hex CA602C | RGB 202, 96, 44 | CMYK 16, 74, 97, 4
DOMINANT ELEMENT = GREEN 349
ACCENT = ORANGE 7583
(no more than 10% of finished piece)
TEXT
Color = Pantone Black 7 (or 80% black)
Heading Font
Proxima nova. Bold and Regular. Titles, call outs, and emphasis in all caps.
Base Font
Open Sans. Use for base font of body text. Open Sans can be downloaded for free from Google Fonts.
ELEMENTS
Fill
Solid colors only. No gradient or transparency.
Lines
Between footer and photo = white 1 pt*
Shapes
Rectangles with squared corners.
CALL-OUT BOXES
LOGO
Logo can be displayed in white and all colors of the palette EXCEPT ORANGE.
LOCKUPS AND TAGLINES
Lockups and taglines can be displayed in white and all colors of the palette EXCEPT ORANGE.
PHOTOS IN GRAY SCALE
(try “auto contrast” correction)
PHOTO = BLACK
Transp Blend = Multiply
text over photo white
or cool gray 1
If you have any questions or need assistance, please contact your marketing representative.