University Relations
University Relations is the combined effort of the Communications, Creative Services, and Marketing and Design teams. We have created order forms to help us work together more efficiently. Each team within University Relations (Communications, Creative Services, and Marketing & Design) has a specific focus, and these forms ensure your projects are handled by the right experts.
SHARE YOUR NEWS
Use the Share Your News form to tell us more about events, announcements, initiatives, and goals. This also includes sharing social media, Wednesday Weekly (faculty/staff facing email) and Midnight Ranger (student facing email). We also create communication plans for priority events and initiatives. To ensure we can provide the best possible support, please submit your information three weeks in advance. We understand that things can come up unexpectedly, so please don't hesitate to contact us even if you have a last-minute request. We appreciate your understanding and look forward to collaborating with you!
Questions? Contact the communication team members.
REQUEST FORMS
MARKETING AND DESIGN REQUESTS
We offer free UW-Parkside branded marketing and design services for departments on campus. (Student organizations, please scroll down.) If you have questions regarding marketing and design services, or perhaps you need suggestions, please reach out to Catherine Mantuano.
Although we appreciate a three week turn around time, we do strategically prioritize projects according to the goals of the University. Please reach out and we will do our best to move the project forward.
*When placing requests use an employee email. Student emails cause confusion since our design services to not include student organizations at this time.
If you're looking to promote your event on University social media or via the news media, please use the Share Your News form. We will work with communications on your assets, if they have not already been created.
PHOTOGRAPHY
Photography includes studio headshots, and campus events. If you have a student assignment or project that is uniquely engaging we invite you to contact us to discuss the opportunity.
PRINTING
We provide black and white, color and oversize printing from one sided copies to booklets, brochures, posters, and banners.
REQUEST FORMS
STUDENT ORGANIZATION PRINTING
UNIVERSITY RELATIONS TEAM
Derek Fye
Communications Manager
Aahlaysia Gentry
Marketing Assistant
Kenneth Jacob
Printing Lead
Catherine Mantuano
Marketing Coordinator
Laura Mason
Assistant Executive Director
Erika Ottosen
Printing Coordinator
Scott Rudie
Executive Director of Marketing and Communications
Andrea Schulner
Social Media and Content Specialist
OUR STUDENT COLLEGUES
Destiny Cobbs
Graphic Designer
Hannah Pautsch
Graphic Designer
Riley
Werve
Videographer
Our mission
We share UW-Parkside's story to build awareness and engagement among prospective students, current students, parents, alumni, donors, faculty, staff, external partners, and the community at large. We take pride in sharing stories about UW-Parkside’s academic excellence, student successes, faculty and staff expertise, and alumni achievements, all of which reinforce UW-Parkside as a premier regional university that transforms lives.
Our methods
Design | We strategically plan, design, and execute promotional materials and campaigns to drive recruitment, raise funds, and build visibility and awareness.
Website | We oversee content and visual design of the external website (www.uwp.edu). As a service to those who use it, we want to make sure that the website is always accurate and we need your help to keep it that way.
Media Relations | We maintain positive relationships with the news media to tell the Parkside story, to provide expertise to trending stories in the news, and to communicate with key audiences.
Social Media | We manage UW-Parkside’s official social media accounts, enhancing brand awareness, supporting recruitment and retention, and fostering student and alumni engagement.
Print Production | We ensure consistent and professional representation of Parkside through captivating print materials.
Our priorities
- Driving recruitment and enrollment.
- Supporting alumni relations and fundraising.
- Collaborating with colleges and departments to highlight programs and community impact.
- Showcasing student scholarship and student success stories.
- Positioning faculty and staff as experts in the media.
- Inspiring engagement and building community to advance UW-Parkside’s mission, vision, and values.
Key messaging
The following storytelling themes are central to the messaging strategy for UW-Parkside. By consistently highlighting these core concepts, collectively we can help our target audiences and key constituencies understand who we are and what makes UW-Parkside unique. We must be intentional in seeking out stories and using marketing strategies that elevate these themes.
Student Success
Students are the heart of what we do at UW-Parkside, which is why we take a holistic approach to student success. We focus on providing students with the support and tools they need to succeed, beginning with the first year until graduation. A UW-Parkside education prepares students to be successful in their professional, civic, and personal lives.
Bold Goal: Increase Graduates by 50%
UW-Parkside is committed to increasing the number of UW-Parkside graduates by 2025 as part of its Bold Goal. This is our shared commitment to produce more highly valued, educated, and ready graduates.
Premier, Comprehensive University
UW-Parkside is a destination of choice, serving as a hub of local, regional, and global progress. Building on our hallmarks of student success, academic excellence, diversity and inclusiveness, and community engagement, UW-Parkside is growing and delivering powerful educational opportunities.
Athletics
UW-Parkside’s athletics program is the only NCAA Division II program in the state of Wisconsin.
Life-Changing Faculty Academic Staff
Dedicated faculty and academic staff make UW-Parkside’s academic experience challenging, supportive, inspiring, and transformational. At UW-Parkside, students learn from experts in the field.
Equity, Diversity, and Inclusion
UW-Parkside has a long history of serving the unique needs of a diverse student body. As the most diverse 4-year campus in the University of Wisconsin System, UW-Parkside is committed to providing quality and affordable access to a UW education for students in Southeastern Wisconsin, regardless of age, race, gender, occupation, cultural background, and family status.
Community Engagement
UW-Parkside is an active citizen and authentic partner in improving the economic, social, political, and cultural life of its local, regional, and global communities. UW-Parkside maintains successful partnerships and collaborations with other campuses and institutions across our region.