Jasmine Johnson '03
B.S. Business Management
Reflecting on UW-Parkside
Why did you decide to attend UW-Parkside?
I initially decided to attend UW-Parkside to solely do my Pre-Pharm requirements with the small class size, intimate campus setting, and the access to Faculty & Professors with the plan to transfer to Madison to complete my Pharm-D. I ultimately changed my Major and decided to stay for all of the same reasons.
What activities were you involved in at UW-Parkside?
I was involved in BSU, Student Government, and was a Resident Advisor.
How did your UW-Parkside experience impact your professional or personal life?
My experience at UW-Parkside impacted my professional and personal life in so many ways as they fostered an atmosphere that was responsive to civic and cultural needs of our surrounding community that I feel was the catalyst to my civic engagement sparked my interest in advocacy. UW-Parkside’s commitment to apply knowledge through research, professional and creative activity that benefits communities throughout the region and the world is a direct contributor to my professional success for organizations that have Research and Innovation at their core, as well as, shaped the ability for me to be creative and sharpen my strategic strengths.
Professional and Personal Highlights
What has been one of the top highlights of your career?
One of the top highlights of my career was creating a campaign that was ultimately recreated in over 20 markets across the Nation that worked to change State and some local municipalities addressing Tobacco legislation (i.e. Smoke Free parks in the City of Chicago, Tobacco 21 – not selling any tobacco products to anyone under 21, etc.).
Who has had the biggest influence on your life or your career and why?
My son, Jeremiah, has had the biggest influence on my life as he been my lifesaver and has stretched me in so many ways challenging me to become the best version of myself every day to give him all that he deserves and to set the example of nothing is impossible for a Hope and a Future standing firm on Jeremiah 29:11.
What are your favorite hobbies?
Any Arts & Cultural event (i.e. Art Galleries, Live Music, Broadway shows, etc.)
What is something that would surprise us about you?
I played classical; Suzuki trained violin for over a decade.
Tell us about your family.
My immediate family is comprised of my son, my parents, my grandparents, my siblings: Jade (Jalin) and Julian with his 2 children. We are committed to the community of which we live, work and play as we were raised that to whom much is given; much is expected by creating the balance to work hard and play even harder.
Advice from Jasmine
What advice do you have for current UW-Parkside Students?
The advice I have for current UW-Parkside students is to cherish every moment while on campus and in classes. This campus has only the desire to see you succeed and will move any mountain or perceived obstacle in partnership with you to ensure your success. Nurture the relationships; leverage the network and you too will have lifelong relationships long after you turn your tassel.
Jasmine M. Johnson brings 20+ years of leadership, service, and advocacy to any space she enters. As Area Vice President for Versiti Inc., a world-class blood health organization, where she is responsible for overseeing the daily operations of Wisconsin, including donor collections, operations, community, donor, and employee engagement while positioning the organization for expanded donor growth while ensuring Versiti's mission. Versiti is the 4th largest independent supplier of blood products in the U.S., and its Research Institute receives more NIH funding than any blood center in the country. Prior to joining Versiti, Jasmine served on the Senior Leadership Team at Milwaukee’s iHeartMedia Markets Group as Vice President of Sales. Jasmine also served at some of the largest Global Brands such as Pfizer Inc., Walgreens, and ManpowerGroup.
She was named as one of the Milwaukee Business Journal’s 2023 Power Brokers, was selected as a participant of the 2020 Young American Leaders Program through Harvard Business School, and was recognized as one of the 2015 United Way of Greater Milwaukee & Waukesha County Philanthropic Five. In 2018, Jasmine received the inaugural City of Milwaukee’s Vel R. Phillips Trailblazer Award, an award honoring social justice and civic accomplishment in the City of Milwaukee of which she was soon then appointed by the City of Milwaukee to the Vel R. Phillips Trailblazer Service Award Selection Committee. Jasmine serves on the Board of Directors for the United Way of Greater Milwaukee & Waukesha County, Milwaukee Film, and holds a Mayoral appointment as a Board member of the Historic King Drive BID #8. She was on the Executive Leadership Team for GoRed for the American Heart Association – Greater Milwaukee of where she was the first person of color across the state to lead a local campaign in 2021 raising over $200,000 in the midst of a pandemic during her campaign. She was also an inaugural Board member of the Milwaukee Parks Foundation helping to create and implement the strategy to ensure all residents across the County had equitable access to our Parks. Johnson is a member of Milwaukee Women, Inc. (MWi), TEMPO Milwaukee, Delta Sigma Theta Sorority, Inc., The Links, Inc. and Jack & Jill of America, Inc. Jasmine has a passion for making a difference through advocacy both at work and in her community. She holds a Master of Science degree in Management from Cardinal Stritch University and a Bachelor of Science degree in Business Management from the University of Wisconsin- Parkside. Jasmine resides in the historic Harambee Neighborhood in Milwaukee area and recognizes the significance of working hard, performing strong, and giving back. She juggles it well with grace, style, and class all while being motivated by her son, Jeremiah, a Junior at Marquette University High School.