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• Learning outcomes
• Industry research examples
• Publishing industry resources
• Industry research
Company research
Online index databases
Citing sources using APA

At the end of this session you will know:

• the process for researching an industry analysis
• where to find information on the publishing industry
• resources at the UWP Library helpful for industry analysis
• additional resources to use to research companies
• what online indexes the UWP library subscribes to in the field of business
• what to consult when citing in APA format

Quick Links

Business Portal

Using Interlibrary Loan and Universal Borrowing

Business Department homepage

Industry research can be a complex procedure. The websites listed below provide examples of the process and of the depth required to perform an industry analysis.

How to learn about an industry or specific industry from Polson Enterprises

Industry Research from Rutgers University Library

To complete an analysis of the publishing industry, you will need to know about issues affecting, the size and variety of commercial banks, and the prominent people within the business of publishing. The following resources will provide information on the publishing industry.

The Association of American Publishers (AAP) provides industry statistics, news, and articles concerning the industry as a whole.

Book Industry Study Group (BISG) is the U.S. book industry's leading trade association for research and supply chain standards and policies.

Bookwire provides statistics, news, links to specialized publishers and to authors in the book publishing industry.

Although Career Opportunities in the Publishing Industry (REF Z471.Y34 2005) is geared toward job seekers, it has a section covering the industry's outlook and lists the varied jobs that are part of the industry.

To find out who the major presses are and their imprints, the independent publishers, and university presses, consult Jeff Herman's Guide to Publishers, Editors, & Literary Agents (REF Z475.I57 2004)

LMP Literary Market Place (REF PN161.L5) is a directory of the book publishing industry. Entries include information such as general description of topics published, key personnel, total titles, imprints, foreign representatives/rights, email addresses, and date founded.

Publishers Weekly is a trade magazine for the publishing industry. This web page requires registration and some features are limited to subscribers, but current news articles are free.

The third volume of Ulrich's Periodicals Directory (REF DESK Z6941.U5) lists alphabetically magazines, journals, and newspapers related to the publishing industry.

The UWP Library has books in the collection on the publishing industry . Use the Library Catalog to find books owned by this library. You can search either by subject heading or keywords. Search either by subject heading or keywords. Keep your search terms as broad as possible. For example, if your research question is:
How does the media affect voter turnout in U.S. presidential elections.
try searching "presidential elections" or "U.S.elections" as a keyword search. (HINT: put multi-word search terms in quotes)

Alternatively, use one of the catalog's keyword search options. Then look at the subject headings used in the records you retrieve. Is there one that describes what you're looking for? If so, click on it to find other books on your topic.

You can browse these shelves in the Library or use these call numbers to browse the Library Catalog using its call number search option.

Electronic books : The Library's collection of electronic book is accessed though netLibrary. It includes approximately 2,000 recently books published scholarly books, which can be accessed online. The full-text of these books is searchable.

Books in other libraries : The Library Catalog allows you to identify books owned by other University of Wisconsin libraries. Click on Multi-Library Search to look for items held by other libraries in the UW System.

General resources
Associations Unlimited Includes 23,000 U.S. national associations, 20,000 International associations, 111,000 U.S. regional, state, and local associations and IRS data on 300,000 nonprofit organizations

Encyclopedia of American Industries (2 vols.) (REF HC 102 .E53 2005) provides an introduction to the structure, history, and current conditions of American industries. Arranged by Standard Industrial Codes (SIC), which can help you find further information about the industry. SIC codes have been replaced with North American Industry Classification System (NAISC). The NAISC manual and a NAISC/SIC conversion table are available on the web.
http://www.census.gov/epcd/www/naicstab.htm

Market Share Reporter (REF HF5410 .M35 2007)
An annual compilation of reported market share data on companies, products, and services. Shows market share by company within product areas for American and foreign companies. For the most current statistics use Stat USA's Globus & National Trade Data Bank.

Standard and Poor's Industry Surveys (3 vols.)(REF HC 106.6 S74) provide extensive essays that include historical perspective, current status, and forecasts for U. S. industries. Standard and Poor's web site has many features including articles, news, analysis, and credit ratings. Requires free registration

U.S. Industry and Trade Outlook 2007 (REF HC 101.U56 2007) contains fact sheets by NAICS code with statistics on sales trends, industry ratios, and industry size estimates. For additional industry data consult the Manufacturing and Services home page or the Office of Trade and Industry Information home page (click on "U.S. Industry Sector Data).

Value Line Investment Survey (part of the Value Line Research Center) is one of the most widely used independent investment information services in the world. Its up-to-date issues are a comprehensive reference that has useful information for virtually every investor. In breadth of coverage it is encyclopedic, covering some 1,700 equity issues. Every week, about 135 stocks in seven or eight industries are covered. A guide to reading an investment survey is available here.

Demographics
American Generations Series
Older Americans - A Changing Market (REF HQ1064.U5 O43 2006)
The Baby Boom - Americans Born 1946-1964 (REF HN60.R84 2006)
Generation X - Americans Born 1965-1976 (REF HF5415.33.U6 G46 2006)
The Millennials - Americans Born 1977-1994 (REF HQ796.M797 2006)
has the latest statistics on labor, living arrangements, income, health, spending, and wealth.
The library holds other title focusing on demographics from the same publisher as the books listed above. To search for the other books in our collection, do a Keyword search "new strategist"

Demographics USA County Edition (REF HC110 .C6 .S847).
Covers population and race/ethnicity, age/sex groups, household related data, Effective Buying Income, 12 merchandise line categories, consumer expenditure data, establishment and employment data, and occupation data.

You Are Where You Live provides descriptions of communities by zip code, using the assumption that communities share similarities. Demographic and economy profiles include brief descriptions of what these groups read, drive, purchase. Click on "Zip Code Look-Up" at menu on the top of the screen.

Ratios
Almanac of Business and Financial Ratios (REF HF5681.R25 T68 2008) has performance data derived from IRS figures from US and international companies tracking 50 operating and financial factors in 192 industries, providing a benchmark for evaluating an individual company's performance. Organized into 13 main industry groups, industries are based on NAISC classification.

RMA Annual State Studies (REF HF5681.B2 R62007/08) is "a source of detailed industry financial data for comparing businesses to industry in valuation reports, company/industry ratio analyses and credit decisions."

Statistics
American Fact Finder is and index of data provided by the US Census Bureau, including population, ethnic, divorce, economic, poverty, and migration statistics.

Polling the Nations is an online database of public opinion polls containing the full text of 350,000 questions and responses from 14,000 surveys conducted from 1986 through the present in the U.S. and 80 other countries. Coverage: 1986 - present.

Statistical Abstract of the United States (REF HA202.A38) As the National Data Book it contains a collection of statistics on social and economic conditions in the United States. Selected international data are also included. It is also available on the Web at http://www.census.gov/compendia/statab/

Statistical Resources on the Web - from the University of Michigan (http://www.lib.umich.edu/govdocs/index.html)

Stat USA A service of the U.S. Department of Commerce. State of the Nation provides current and historical economic and financial releases and economic data. Globus Business Opportunities provides current and historical trade-related releases, international market research, trade opportunities and country anaylsis TheNational Trade Data Bank provides access to country commercial guides, market research reports and U.S. import and export statistics.

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Datamonitor Company Profiles has profiles for 10,000 companies. Information includes business description, company history, products and services, key employee/biographies, revenue and SWOT analysis and top competitors.

Directory of Corporate Affiliations (REF HG4057 .A219)
Once you identify competing brands for your product, use this to identify the companies producing the brands.

Encyclopedia of Consumer Brands (Reference HF5415.3.E527 1994) highlights the histories of brands who have top sales and leading market shares in their field. Included in each of the approximately 600 essays are product origin, brand name origin, early market strategies, product evolution, and commerical development.

Hoover's Manuals Covers companies listed on the New York and American stock exchanges, giving company histories and detailed descriptions of each company's financial status.

The International Directory of Company Histories (Reference HD2721.I63) profiles the historical development of the world's most important companies. This set contains entries for over 5,050 private, public, non-profit, and state owned companies that have a minimum of $25 million in annual sales and are influential in their industries or locations. Entries are 3-4 pages and include company history, principal subsidiaries and competitors and bibliographies of further reading and each volume has cumulative company and industry indexes.

Mergent Manuals (REF HG 4961) Several manuals cover companies listed on the New York and American stock exchanges, giving company histories and detailed descriptions of each company's financial status. Financial profiles and information by industry are also supplied.

Ward's Business Directory of Private and Public Companies (8 vols) (REF HF5035 .F5 2001) Lists approximately 120,000 companies in alphabetic, geographic, and industry arrangements. Ranks companies by sales within their SIC code. An SIC code index allows you to identify competitors. Volume 8 ranks companies by sales within their NAICS code.

Annual Reports and 10K Reports
These are now often available on the company's home web page, or you may call the company. The 10-K reports which companies submit to the Securities and Exchange Commission are more explanatory than annual reports.

Lexis Nexis (Acadmic) SEC Filings & Reports under Business. See Periodical Indexes below.

Search the Library Catalog for books on a specific company. Search the company name as a subject or keyword.

Step 1: Use an index to find citations to journal articles on your topic. The periodical indexes listed below will help you find citations to journal articles and other publications in marketing. You may search for articles by subject headings, keywords, or by author. Note that most indexes do NOT include the full-text of articles. Therefore, you'll need to go on to step 2, below, once you have selected some citations.

ABI Inform Global Indexes and abstracts over 1300 scholarly, trade and popular business journals. Full text articles are available for over 600 journals titles. Coverage: 1971 to present. The Wall Street Journal is available back to 1984.

ABI Inform Trade and Industry Indexes and abstracts over 700 trade journals covering avery major industry, including finance, insurance, transportation, construction, etc. Coverage varies.

Academic Search Premier Provides indexing and abstracting for 3200 scholarly journals and magazines covering all academic disciplines. Full text is provided for over 1000. Coverage: 1990 - present; updated daily. Some journals indexed and abstracted from 1984.

Academic (Lexis-Nexis) Full text coverage of 6000 English language sources, including newsletters, magazines, trade journals, wire services, broadcast transcripts (AP, New York Times, CNN), international news sources, business directories, SEC documents, corporate profiles, statutes, federal and state case law, law reviews and state legal materials. Coverage varies.

Business Full Text 3000 international English-language business magazines covering accounting, finance, management and small business. Coverage: 1982-present; updated monthly.

Business Source Elite Provides fulltext for nearly 930 journals covering business, management, economics, finance. Coverage: 1990 - present.

Emerald Full Text Emerald - the Electronic Management Research Library Database - by MCB Press provides access to over 130 journals. Respected journals such as the European Journal of Marketing, International Journal of Operations & Production Management, Personnel Review, The TQM Magazine and Library Management, are included. Coverage: 1989 - present.

ProQuest Newspapers provides online access to the Wall Street Journal and other national newspapers. Full text is available but varies by paper.

Off-campus access: These databases are licensed by the Library for the use of the University's students, faculty, and staff, and most can be accessed from off-campus. If you are asked for a password when trying to access a database, consult this page for more information.

Step 2: Now that you have a citation to an article, does the Library own the journal? First, check the Library Catalog, to see if the Library subscribes to the journal and has the issue you need. Search the catalog by Journal Title. Next, check the UWP Periodical List to see if they are available full-text, often through databases such as Ebsco's Academic Search or if you have a complete citation, try the Citation Linker.

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When preparing a project in business, follow the recommendation of your instructor when you cite the sources you have used. Instructors may recommend the format styles described in these publications and Web sites.

The Publication Manual of the American Psychological Assocation (APA) provides examples of the American Psychological Association (APA) citation style. Consult the most recent edition of the Publication Manual of the American Psychological Association, located at the Reference Desk (REF DESK BF76.7 P83 2001).

How to Cite References Using APA Style This online guide, prepared by this library is also available in paper format in the guide rack near the Reference Desk.

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